ZTAG Brand System

The ZTAG logo is the core identifier of our visual identity. Its bold, angular form reflects the energy, movement, and human connection at the heart of ZTAG. Choose from the approved full-color black-frame, full-color white-frame, black, or white artwork to maintain clear contrast across every application. A official White Outline Logo is documented separately below for restricted logo-led creative work.

Full color — black framePrimary full-color mark for white, light neutral, and light photography where the black frame remains distinct.Illustrator + SVG package Full color — white framePrimary full-color mark for black, dark solid colors, and dark photography where the white frame remains distinct.Illustrator + SVG package BlackSingle-color mark for white and light neutral backgrounds, including one-color print production.Illustrator + SVG package WhiteSingle-color mark for black and dark backgrounds, including reversed one-color production.Illustrator + SVG package

Official restricted-use variant

White Outline Logo

Use this expressive variant only when the ZTAG mark is the dominant visual element, such as on culture apparel, merchandise, stickers, event graphics, or retro-inspired campaign materials. It works best on dark, textured, photographic, or visually active backgrounds where the white keyline improves separation.

Do not use it as a small identifier, interface logo, document signature, partner mark, jersey league badge, navigation logo, or secondary placement. Use one of the four standard variants for routine brand identification.

Download Illustrator + SVG + PNG

Select any value to copy its complete production notation.

Core brand colors

Supporting brand colors

Neutral and interface colors

Print reference: C means coated stock; U means uncoated stock. White is normally the paper or substrate. Use K100 for small black text and C75 M68 Y67 K90 only for large fills within the printer's ink limit.

Montserrat is the approved core typeface for ZTAG brand and website communication. Adlery Pro is the font for brand decorative text. The Kids Visual System below defines Marvin Round Regular as a scoped exception for child-facing titles. Technical values and code samples use SF Mono only where fixed-width characters improve comparison.

Aa

Montserrat Bold

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890

Aa

Montserrat Regular

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890

Adlery Pro

Brand decorative text.
Zetafonts · Adobe Fonts

Kids title typeface

Family

Marvin Round

Style

Regular

Weight

400

Source

Adobe Fonts

Current use

• Use Marvin Round Regular for child-facing titles.
• Use Montserrat for body copy, instructions, labels, and longer reading.
• Use the simple flat emotion set below in child-facing worksheets and learning materials.
• Do not mix these flat faces with the separate 3D Emotion Icon family in one activity.

Kids Emotion Set

Happy Calm Shy Sad Angry Excited Playful Upset Loving Tired Proud Confident